Assignment 10 Prepare Business meeting

The Marketing Manager

The magazine being outdated:

I think that the magazine actually is a great effort but, it is not efficient enough. A lot of effort is put into creating this magazine however it is not accomplishing its goal. The magazine is meant to inform employees and bring them together. But in fact the employees are reading stories they already know about.  

No new information:

The magazine is generally not bringing any new information to its reader because when the magazine is published, the information has already reached these employees by different media sources. Furthermore because of the magazine being outdated from its release it is not contributing to creating a corporate identity.

Share more information:

The Layetana Beef Company would be better off with employees knowing what actually is going on within the company. We should be sharing more information with our employees about who does what and where. This could be accomplished by introducing an intranet website for our company.

Intranet:

Having such a websites has a lot of benefits for our company. The problem of information being outdated from its release would be solved. Every employee is able to visit this intranet from anywhere he would like to. Because of the information being new to them the employees would be much more interested into reading these articles. This will also contribute to creating a corporate identity.

Weekly Newsletter:

A weekly newsletter sent to all our employees by e-mail would also be a very appropriate option. This is a good way of sharing information with our employees which would contain subject that are important in that week. Weekly reading a newsletter about our company would create a connection between our employees and the company.

TV screens:

We could also introduce screens in the Company hall and the Staff restaurant using them to provide company news. This would be a very unforced way of sharing information with our employees and staff.  Employees and staff are free to pay attention to the screens or do not. In this way employees would not feel forced to read this information.