Assignment 13 Video articles

Video 1

The video is about new social media. There is a lot of discussion about what role it is playing in our society and what role it is going to play in the future. Some people say that spending time on social networks is replacing time spent on talking to people in person. Young people are often spending a lot of time speaking to people from foreign countries they will probably never meet. Some people even claim that social media is affecting the brain in a negative way. Social media are also blamed for people having an unhealthy lifestyle. However if you look a bit further you would conclude that there are a lot of other reason to be thought of which would be much more appropriate  to be a reason for people having an unhealthy lifestyle. Studies show that watching TV at a very young age definitely affects the performance of children at school. Social media are seen as the latest form of screen-media.

Video 2

Social media are a way of supporting internal communications. At June the 24^th Abi is having a workshop about social media. One of the subjects will be how twitter can be a good medium for internal communications within a company. She is going to share her experiences with using social media as an internal communication medium, but also the people attending are free to share their opinions and thoughts about this subject. They are even testing vlogging which is making a blog using video. She has experienced huge benefits by using social media for internal communications. Information reaches the people very quickly and by using the social media they are sharing a lot of knowledge with their people. Having this kind of internal communication is going to be a major return for her and her company.

Video 3

Toyota was looking for a right way to engage more with their costumers and their audience. They found social media the right way to accomplish that. Twitter came to their attention very quickly. Their colleagues in North-America already had a positive experience with the use of this social media. Twitter is mainly used by Toyota Europe to reach journalists and NGO’s. They could also approach these journalists and NGO’s by for example e-mail, still they chose to use twitter. Because of new channels coming up all the time they found it important to use a new approach. At twitter they still use a very strong corporate voice. The blogs are more about personal experiences by employees of Toyota. The blogs are not meant as pure marketing, they are meant to engage more with their audience.