1. Why does Subway care about childhood obesity?
They believe that they hold a position where they can actually change how people think about being and eating healthy.
2. What communication techniques does Subway use to work on the
problem?
Subway uses TV spots, a TV morning-show, a three segment story package on the topic and they struck a deal with Nickelodeon.
3. Describe the various parts of Subway’s campaign.
Subway uses TV spots in their campaign. They mainly show the people instead of their food. They want to show that their food can be helping hand with people having difficulty at having a healthy lifestyle. It is mainly pointed at younger Americans, that is why they chose to use TV and Nickelodeon.
4. What could have happened to the company if Subway had not
embarked on this campaign?
Young American people would experience a lot of heart problems at younger age.
Geen opmerkingen:
Een reactie posten