Assignment 8

1. What is remarkable about the comments and the bloggers of the Federal Reserve

Bank?

They remain anonymous.

2. The Federal Reserve Bank opened a blog to create “buzz”. What is meant by this,

in other words, what was the purpose of opening a blog?

To make it more interesting and to make people check it more regularly  for news.

3. What was the female recruiting manager’s blog mainly about?

About being a full-time mom and having a full-time job at the same time.

4. What was the purpose of her blog?

To create a discussion on this matter.

5. Which words show that the FED does exercise a form of control on the blogs?

Regulated, moderated.

6. By what kind of people were the very first FED blogs written?

By the senior management.

7. Have the blogs changed the way that people who work for the FED think about

internal communications ?

They definitely changed the way people think about internal communications.

8. What is the latest development in the company as far as media are concerned?

The latest development in the company are flatscreen TV’s in elevator banks.

9. Catherine Cummings says that this medium to communicate with staff is better

than an older medium. Which more old-fashioned way of communicating with staff

does she mention?

-

10. What is the next big thing in social media at the FED?

A new intranet specially designed for the FED.