Assignment 14 Bikes, bikes & bikes!

Every day I take the bus to school. First I go by bike to the bus station which takes approximately 10 minutes for me to get there. Which means I have to leave my bike somewhere near that area. However the annoying thing is that there is almost no room for your bike! People now put their bikes outside where they are meant to be put, against walls and things like that. The commune is not happy about that and is planning to remove all the bikes which are placed wrong. They are planning on doing this unannounced. There now actually is a chance that I quikly have to leave my bike over there because I need to catch the bus, and when I return my bike could be gone. They should be thinking of expanding the area for bikes. Since the station is crowded with bikes everywhere. People don’t want to store their bikes in the wrong place, they simply have no choice. When you are in a hurry to catch a bus or train you are not going to search forever to find a good spot for your bike, it just does not work that way!

Assignment 7 Letter of enquiry

City College Manchester

5 Crescent Road

Crumpsall, Manchester M8 5UF

3 October, 2010

Dear Sir or Madam,

When I was looking at your website, the course of English as a Foreign Language for international students came to my attention.

I have finished High school two a year ago and I am now in my first year of corporate communications. I have always been interested in improving my English. I have written several articles in English for different websites. However some information is not totally clear to me. I read on your websites that the course is taking place during the summer but there is no actual date, could you tell me something more about when the course is taking place? Your websites also says the course takes two weeks, is this correct? Also I would like to know  what the required level of English for this course is. Is there an exam at the end of the course or are we graded by our overall performance during the course? Also I would like to if students are supposed to arrange a place to stay by them self or if there are any other options.

I look forward to hearing from you.

Yours faithfully

Jelle Dekker

Jelle Dekker Corporate Communications Student

Assignment 6 Starbucks

A.

Roasting plant:

The centre of the company.

HQ:

A Headquarter.

Accesible:

“its is accessible only to Nike employees” Only Nike employees can go there.

Spacious affair:

A big room.

Expanding:

Becoming bigger.

Nasdaq:

Nasdaq is a short reference for National Association of Securities Dealers Automated Quotations.

Beverage concessionaires:

Subsidiary:

“and a subsidiary of NS” A part of the NS.

Licensing agreement:

An agreement about future plans of the company.

Prime:

“prime railway stations” The biggest stations.

Retails stores:

A shop selling goods.

Forego:

“are said to forego the store” Stop buying at that store.

B.

1. “Technically, Starbucks has been in Holland for some time already.”

Why only ‘technically’? In other words, why are the first three Starbucks

stores in the Netherlands not seen as ‘real’ Starbucks stores?

They were only accessible to certain people, such as employees of Nike.

2. In what kind of locations have Starbucks stores been established since

2007?

Two Starbucks stores were opened at Schiphol Plaza.

3. What two adjectives are used in the Starbucks Press Release of August

14, 2008, to stress the uniqueness of the Starbucks Amsterdam store?

Significant and directly.

4. Imagine you are the Head of Corporate Communications of Starbucks.

Think of a way in which you could use the Starbucks fan Hyves to your

advantage.

It’s  a great way to keep your costumers up to date using the fan Hyves. Special discounts for members of the fan Hyves. It’s a good way to create a corporate identity.  The costumers will feel more connected with Starbucks.

5. In the USA, many Starbucks stores have been closed. Three reasons are

mentioned for this. Which of these three reasons is illustrated by the

cartoon above?

The overkill of Starbucks stores.

6. Starbucks executive Howard Schulz is going to ‘put a laser-like focus on

reinvigorating the Starbucks experience’. Please explain in your own words

what is meant by this.

He is going to try to change the image of Starbucks. People need to have a certain feeling when drinking coffee at Starbucks, ‘the Starbucks experience’.

Assignment 10 Prepare Business meeting

The Marketing Manager

The magazine being outdated:

I think that the magazine actually is a great effort but, it is not efficient enough. A lot of effort is put into creating this magazine however it is not accomplishing its goal. The magazine is meant to inform employees and bring them together. But in fact the employees are reading stories they already know about.  

No new information:

The magazine is generally not bringing any new information to its reader because when the magazine is published, the information has already reached these employees by different media sources. Furthermore because of the magazine being outdated from its release it is not contributing to creating a corporate identity.

Share more information:

The Layetana Beef Company would be better off with employees knowing what actually is going on within the company. We should be sharing more information with our employees about who does what and where. This could be accomplished by introducing an intranet website for our company.

Intranet:

Having such a websites has a lot of benefits for our company. The problem of information being outdated from its release would be solved. Every employee is able to visit this intranet from anywhere he would like to. Because of the information being new to them the employees would be much more interested into reading these articles. This will also contribute to creating a corporate identity.

Weekly Newsletter:

A weekly newsletter sent to all our employees by e-mail would also be a very appropriate option. This is a good way of sharing information with our employees which would contain subject that are important in that week. Weekly reading a newsletter about our company would create a connection between our employees and the company.

TV screens:

We could also introduce screens in the Company hall and the Staff restaurant using them to provide company news. This would be a very unforced way of sharing information with our employees and staff.  Employees and staff are free to pay attention to the screens or do not. In this way employees would not feel forced to read this information.

Assignment 2a,b,c

2A

Dear Mr Sandman,

I would like to apply for a job at you’re music store. Since I study in London I am looking for a job in London, and since I love music and all it’s aspects I’d love to work in such an environment as well.

I’ve already worked in a music store before in Manchester, I enjoyed it a lot but, I had to quit because of my study in London. I worked there for over 2 years, which only strengthened my interest for the music!

I’m looking forward to you’re response!

Kind regards,

Merlin bla

2B

Dear Mr. Congress

I was very pleased receiving the invitation for the European Congress next month. Despite I have to let you know that I cannot attend the Congress. I have a very important meeting at the same date.

Dear Mr. Nike

I am currently studying sports marketing at the University of Utrecht. I would like to receive some information about your company and about traineeships at Nike International.

Dear Mrs. Route

As I promised you this morning I am here by sending you the route description to Amsterdam.

Dear Mr. Meeting

I would like to confirm that our meeting will take place at Wednesday the 2^nd of November at 15:00 at our head office. You are supposed to bring all of your work done in October.

Dear Mr. Report

Due to a very urgent project that could not wait any longer, I had to put the report about cellphones on hold. I will finish the report as soon as possible which will probably be next week.

2C

1. It is impossible to send you the information today. I will send it tomorrow.

2. We expect to receive a reply to this email before next week at the latest.

3. We cannot send you the information you requested.

4. You must pay this invoice immediately.

5. I cannot attend the meeting of 15 June.

6. I need your advice on this matter ASAP!

7. Give me your flight details as soon as possible.

8. Let us know whether the date and time of the meeting suit you.

Rewritten:

1. Due to a system error I will not be able to send you the information until tomorrow.

2. We would appreciate it if you would be that kind to reply before next week.

3. The information you wish to receive is unavailable at the moment.

4. You are expected to pay immediately

5. I am very sorry to inform you that I cannot attend the meeting of 15 June.

6. I could use some advice at this matter.

7. I am in urgent need of your flight details.

8. Could you confirm the date and time of the meeting if it suits you?

Assignment 11

Dear Dreamtime Movies Universal Ltd,

We received you’re letter last Friday. We are very pleased that you are interested in our services. Unfortunately I cannot send you the new brochure and our price list because it is not available yet. However if you would let me know what the 4 languages are, I could tell you the exact prices. We have taken a look at your website and would like to offer you our website editing services. The services we offer include: renewing the website, keeping it up to date and a complete facelift. The price lists for these services are available at our webstie. If there are any further questions you could contact us by our email address: Jelledekker@live.nl or by telephone: 0629479347.

Kind regards,

Jelle Dekker

Assignment 4 Memo

TO: Management

FROM: Jelle Dekker, Communications Department

DATE: 17-09-10

SUBJECT: Super Sports Day

We want to organize a sports event for all our Dutch and American employees and their families.

The event would be a good thing for the spirit within the company. Employees would get to know each other better which would affect their work relation in a positive way. Besides that sports are healthy, and a healthy person is more likely to be a happy person. An employee in a good mood will deliver better results. Eventually the Super Sports Day will be an advantage for both parties, the company and our employees. Tennis seems like an appropriate choice to us. The skill level does not differ much in general, which will keep the Super Sports Day fun for everybody

If there is any question about the Super Sports Day unanswered, do not hesitate to contact us. We are looking forward to a great sports event.